• >270M

  Total views* *1 Spark Ads (Video Views) campaign from 1-22 Aug 2025.

• -36％

  Reduction in Cost Per Mille (CPM)^

• >30%

  6-second view rate*

Driving tourism and sustaining railway ridership with native storytelling on drama series

• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 61%

  reduction in CPC

• 9.75%

  conversion rate

• €5

  cost per result

Driving booking intent during Italy’s travel planning season

• 61%

  more impressions

• 45.2%

  more clicks

• 38%

  lower CPM

Scaling mental health storytelling through sports with TikTok's AI-powered Smart+ solution

• +36%

  ROAS vs. standard Catalog Ads campaign

• -53%

  Cost per purchase (CPA)

• 2.8x

  More purchases (+176%)

Boosting Catalog Ads performance and driving a 36% ROAS increase through GA4 data optimization

• -38%

  cost per engagement

• +70%

  watch time

• -15%

  CPM

Achieving outstanding engagement with a TikTok-native creative strategy

• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• 45%

  increase in conversions

• 74%

  increase in ROAS

• 31%

  reduction in cost per conversion

Turning TikTok's halo effect into measurable conversion growth for Turtlebox

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• +21.3%

  Ad Recall lift

• +14.4%

  Awareness lift

• +5.6%

  Purchase Intent lift

Delivering outstanding brand lifts with native creative and Spark Ads.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment